Foyo Face® is a black, woman owned skincare company dedicated to providing all natural, clean skincare that addresses common skincare concerns, most prevalent in melanin-rich skin.

  Our products are formulated with organic and natural ingredients that are mindfully crafted to help restore the skin to its rightful glow! All Foyo Face® products are non-toxic, preservative free, fragrance free and cruelty free.

  Studies show that women of color are exposed to more toxic chemicals in personal care products than others, with black women being exposed to more than any other group, which is just wrong!  

  Let's change that! Your beauty matters!


Foyo Face® believes clean beauty should be inclusive and accessible for all, and that's what we aim to provide with our skincare.  

We aspire to fill the void of high quality, effective and non-toxic cosmetics geared towards women of color, who often go overlooked in the clean beauty sector. All of our ingredients are ethically sourced and sustainable. We are cruelty free and eco-conscious, using glass instead of plastic and other recyclable, reusable materials. 

All of our products are handcrafted in small batches by us, which allows us to retain superior quality control. From preparation and packaging, to labeling, we do everything by hand. In other words, we wear all the hats!


Because we actually care! Can you imagine that? We care about not only what you put on your skin, but also about you, as a human being.  Not having safe product options to care for ourselves, simply because we don't fit the "standard of beauty" that most skincare companies market to, is unacceptable. Inclusion is not only important in the beauty sector, but at every level. 

We want you to feel good about how you look and not have to worry about whether or not the products you're using to achieve your beautiful glow, contain ingredients that may be harmful or have unwanted adverse effects.

There's no fear over here! With us, you can rest assured, knowing there's no noxious ingredients in our products. We gotchu!


I created Foyo Face®, because I was unable to find natural skincare options to address my needs as a black woman with a deep skin tone, so it was meaningful to me to create products that would meet the needs of diverse skin tones. It also just made me feel good to be practicing an act of self care and I wanted to share that feeling. 

I suffer from a chronic pain illness. This prompted me to begin extensive research into a more holistic lifestyle and to be more mindful of what goes in and on my body. In my research, I found studies showing products with toxic ingredients being marketed to women of color more than any other group. I wanted to change that not only for myself, but for other women of color as well. 

 I became obsessed with discovering and developing natural, non-toxic skincare products. Initially, I created products for myself and shared them with family and friends, who would unknowingly serve as my trial group. The results were so successful, that this would become the root and foundation of Foyo Face. I created something special and I knew it was time to share. I called a family meeting to assure that everyone was on board with helping me make this a reality, and when they gave me the green light, Foyo Face® was born. 

 It is my sincerest wish that the results you receive exceed expectations, both physically and mentally. I hope the integrity and quality of our products and service, shine through with every single contact you have with us.

- Vee Bell